The newly opened Avani Central Busan Hotel (www.avanihotels.com/central-busan) in South Korea’s second-largest city is taking guests down the road less travelled with the launch of a digital Insider Guide. Part of the #AvaniMe Resident programme, the guide was curated by Busan’s culture makers, trend setters and creatives and is a manifestation of their love for their home town and its features.

Busan is one of Southeast Asia’s most popular up-and-coming destinations thanks to a happy marriage of beach and urban attractions, therapeutic hot springs and seafood restaurants galore. But dig deeper, and there is more to this port town than meets the eye.

Aspiring to show the hidden side of their city, the curators of the Insider Guide invite Avani guests to sidestep the established sights and zoom in on the cultural, artistic and culinary gems that Busan visitors rarely see on their whirlwind tours. From photogenic backstreet alleys and humble community eateries to trendy cafés with a penchant for nostalgia, the guide offers a deep dive into the local life.

At Suan Coffee, a specialty coffee brand with its roots in Busan, guests can sample local roasts as well as stocking up on the accoutrements of cold brewing. Another fixture of the local coffee scene is WERK, part of Jeonpo Café Street group roasting a wide variety of beans from around the region and baking what many consider to be the best macadamia cookie in Busan. If pressed for time, guests can have their craft coffee fix at the excellent Longpasse café located next door to Avani.

Perched on a high cliff in Yeongseon-dong town, Huinnyeoul Culture Village is a jumble of narrow winding streets and whitewashed houses with unobstructed vistas of the sea all around. Often referred to as ‘Korea's Santorini’, the charming community was featured in the award-winning movie ‘The Attorney’. For even more scenic views, stop at Choryang 845 serving home-style dishes in a beautiful hillside location overlooking the Busan Harbour Bridge.

With a rich programme of exhibitions putting a spotlight on challenging artworks in a wide array of genres, Busan Museum of Art’s five floors showcase the breadth of local and regional artistic talent, while a stroll around the sculpture garden reveals some interesting pieces.

Busan’s entrepôt credentials rival those of regional heavyweights like Hong Kong and its seafood offerings are legendary. A household name across the country, Bon Tuna Restaurant is a magnet for out-of-towners flocking here for the famous tuna sashimi and sushi.

At B.4291, a newly-constructed cultural hub in Jagalchi Market, the converted houses that once hosted seafood auctions offer a glimpse into local ways of life. A symbol of Busan, Jagalchi Market is a bustling fishing hub, its food stalls serving fresh inshore hagfish grilled on briquette fires along with other exotic-sounding sea creatures and sashimi at market prices.

Guests staying at Avani Central Busan Hotel will enjoy full access, as well as regular updates to the Insider Guide courtesy of the hotel’s concierge team who are on hand to offer itinerary building advice. Reservations at Avani Central Busan Hotel can be made by visiting www.avanihotels.com.

About Avani Central Busan Hotel

Avani Central Busan Hotel offers convenient access to the city’s hotspots from the heart of Busan’s financial centre. Adjacent to the Munhyeon Finance Complex and the Dream Theatre, one of the largest musical theatres in Korea, the hotel is only a 15-minute drive from the popular Haeundae Beach and Busan Exhibition & Convention Centre, where Busan International Film Festival is hosted each year.

Guests at Avani Central Busan Hotel can choose from seven room types, ranging from studio-style accommodations to one-bedroom suites with separate living areas. Holidaymakers enjoy convenient access to popular local attractions within a walking distance, while an extensive public transport network combining subway, train and bus routes brings the outlying part of the city within reach.

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For media enquiries, please contact: 

Adhiyanto Goen

Director of Public Relations – Avani Hotels & Resorts

E: [email protected]

Mark Thomson                                                             

Senior Director of Pubic Relations & Communications – Minor Hotels

E: [email protected]

Natasha Rhymes

Group Director PR & Communications – Minor Hotels

E: [email protected]